Seetharam is one of South India’s most sought after guides for travelers from the U.S.A., U.K., Australia and other countries. From trips to the temple town of Kumbakonam to the scintillating beaches of Mahabalipuram, Seetharam is acknowledged as an expert in Indian architecture, sculpture, Indology and culture.
It is his bookseller roots that have made Seetharam a cultural historian of our times, much appreciated for his insights on prose, poetry, literature and scriptures alike. For decades together and all of the 90’s Seetharam dominated the book business in India with his exclusive and rich treasure, popularly known as “The Bookshop” in Chennai. The press adored his niche motley of books and tagged it as one of the best collections in India at that time. His elite collection on Indology covering the entire range of Indian history, architecture, iconography, philosophy, Vedic thought and contemporary social ethos was considered to be exemplary.
Today Seetharam has hundreds of fans who once visited his bookshop, admired his passion and are coming back to make these trips around South India with him.